Knock on doors — digitally.

We will build and implement a grassroots, digital advocacy campaign to reach a targeted, highly localized audience to help your organization reach the right people and communicate your message.

Dan McLean has worked in journalism and political communications for more than two decades. Prior to founding DBM Strategies, Dan served as senior press advisor for U.S. Senator Bernie Sanders from 2010 to 2019. In that capacity, Dan helped lead the Senate communications team to bolster Sanders’ profile as one of the nation’s most prominent progressive voices and directed communications in Vermont, engaging the public through traditional and digital media.

Specifically, Dan created comprehensive communications plans to build grassroots support to advance policy goals. He planned press conferences, wrote reports, and helped organize legislative hearings and town meetings to focus public attention and build support for legislation. Dan served as an on-the-record spokesman in Vermont and helped craft the senator’s message to advance policy and communications goals through statements, op-eds, legislative testimony, talking points, press releases and social media campaigns. To help generate news coverage, Dan built a localized database of personal stories to humanize complex policy battles.

As a journalist, Dan gained a valuable sense of how the news would be covered while reporting on the economy, politics, and state and local news. Through his experience as a reporter and with the Senate, Dan has learned how to communicate complex ideas in a clear, understandable way.

Dan’s reporting has appeared in The Burlington Free Press, New Hampshire Union Leader, The Hill and USA Today.